Nike Company - 2172 Words

Nike was founded in 1964 as Blue Ribbon Sports by University of Oregon track athlete Philip Knight and his coach Bill Bowerman, and officially became Nike, Inc. in 1978. The company takes its name from Nike, the Greek goddess of victory, and adopted the well-known logo, called the â€Å"Swoosh†, first used by Nike in 1971. Nike produces a wide range of sports equipments. Their first products were track running shoes, for a wide range of sports including track amp; field, tennis, baseball, Association football, lacrosse, basketball etc. Nike sells an assortment of products, including shoes and apparel for sports activities for men, women and children. Nike has contracted with more than 700 shops around the world and has offices located in 45†¦show more content†¦But it doesn’t mean that it is better for a company to have a very high current ratio. The very high current ration may indicate that the company is holding more current assets than it need and its exces s resources might be directed in more profitable investment opportunities. Let’s look at the Nike’s short-term debt-paying ability Current Assets Current Liabilities Current Ratio (In millions) 2004: 5,528.6 2,030.5 2.7:1 2005: 6,351.1 1,999.2 3.2:1 2006: 7,359 2,623.3 2.8:1 2007: 8,076.5 2,584 3.1:1 2008: 8,839.3 3,321.5 2.7:1 2009: 9,734 3,277 2.9:1 During the six year period quality of NIKE appears to be reasonable liquid. The company maintained a good ability to pay off their short-term debts during this period of time. We can notice that during 2005 and 2007 company maintained highest current ratio, which means that during these years the company had considerable current assets relative to currentShow MoreRelatedNike : A Company For Innovation2059 Words   |  9 PagesNike has been a model company for innovation and growth over the years as a leading manufacturer of athletic footwear, clothing and equipment around the world. Much has been made about how Nike has achieved such success and whether or not this success is sustainable. By analyzing Nike using Porter’s five forces, one can see just how they achieved success according to this model and how they will sustain it when looking towards the future. Nike also has been able to implement unique pricing andRead MoreHistory Of Nike Inc. Company854 Words   |  4 P agesHistory Nike Inc. was founded by track athlete Phil Knight and his coach Bill Bowerman in January 1964. The company use to be called Blue Ribbon Sports. 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